Engaging and Retaining Individual Donors
Grow Your Individual Donor Base!
Transform your individual donor program and elevate your fundraising success! Our comprehensive online course provides a practical, accessible way for organizations to master the art and science of engaging and retaining individual donors. Through six in-depth modules, you’ll gain valuable insights into fundraising psychology, crafting compelling cases for support, and building lasting relationships with your donors. Learn at your own pace, access downloadable resources for immediate implementation, and discover best practices that will drive your fundraising efforts forward.
Invest in your organization’s future – enroll today for only $150 and unlock 15+ hours of transformative learning.
Course Outline
- Welcome Video
- Navigating the Course
- Introduction to Module 1
- The Importance of Individual Donors
- Building Fundraising Infrastructure
- The Fundraising Plan
- The Donor Lifecycle
- The Rise of Online Giving
- Documents and Policies
- Introduction
- Understanding Behavioral Economics
- “Nudging” Your Donors
- The Emotional Donor
- The Power of Social Norms
- Bite-Sized Fundraising
- Peer Pressure and Fundraising
- The Power of Authority
- Asking for More
- Identity-Based Giving
- Introduction
- The Power of Storytelling
- Developing a Compelling Case for Support
- Introduction
- Understanding Points of Entry
- Direct Mail
- Online Fundraising
- Special Events
- Giving in Different Communities
- Engaging Faith Groups
- Donor-Advised Funds
- Introduction
- Preparing for the Ask
- Making the Ask in Person
- The Anatomy of the Successful Ask
- Following- Up
- If the Answer is No
- Introduction
- Designing a Donor Appreciation Plan
- The Foundations of Donor Appreciation and Retention
- Effective Communication Techniques for Donor Appreciation
- Data-Driven Donor Retention
- Introduction
- Setting Fundraising Goals and Tracking Progress
- Metrics for Measuring Donor Engagement
- Creating an Evaluation Plan
Register Now
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